Package: promotionImpact
Type: Package
Title: Analysis & Measurement of Promotion Effectiveness
Version: 0.1.3
Date: 2020-03-31
Authors@R: c(
  person("Nahyun", "Kim", email = "nhkim1302@ncsoft.com", role = c("cre", "aut")),
  person("Hyemin", "Um", email = "windy0126@ncsoft.com", role = "aut"),
  person("Eunjo", "Lee", email = "gimmesilver@ncsoft.com", role = "aut"),
  person(family = "NCSOFT Corporation", role = "cph")
  )
Description: Analysis and measurement of promotion effectiveness on a
        given target variable (e.g. daily sales). After converting
        promotion schedule into dummy or smoothed predictor variables,
        the package estimates the effects of these variables controlled
        for trend/periodicity/structural change using prophet by Taylor
        and Letham (2017) <doi:10.7287/peerj.preprints.3190v2> and some
        prespecified variables (e.g. start of a month).
Depends: R (>= 3.5.0), Rcpp (>= 0.12.17), dplyr (>= 0.7.6), ggplot2 (>=
        3.0.0), scales (>= 1.0.0)
Imports: KernSmooth (>= 2.23.15), data.table (>= 1.11.4), ggpubr (>=
        0.1.8), reshape2 (>= 1.4.3), stringr (>= 1.3.1), strucchange
        (>= 1.5.1), lmtest (>= 0.9), crayon (>= 1.3.4), prophet (>=
        0.3.0.1)
License: BSD_3_clause + file LICENSE
URL: https://github.com/ncsoft/promotionImpact
LazyData: true
RoxygenNote: 7.0.2
Encoding: UTF-8
Author: Nahyun Kim [cre, aut], Hyemin Um [aut], Eunjo Lee [aut], NCSOFT
        Corporation [cph]
Maintainer: Nahyun Kim <nhkim1302@ncsoft.com>
Config/pak/sysreqs: cmake make libicu-dev libuv1-dev
Repository: https://ncsoft.r-universe.dev
Date/Publication: 2020-04-08 09:50:20 UTC
RemoteUrl: https://github.com/ncsoft/promotionimpact
RemoteRef: HEAD
RemoteSha: 4cf10dae9e8104e3673215666fa46645914ef5a0
NeedsCompilation: no
Packaged: 2026-07-03 06:15:36 UTC; root